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“Whether during the World Series, the Final Four, a College Bowl game or golf’s Skins Game, somebody always seems to be attempting to throw a strike, take a 3-pointer, throw a football, or sink a putt for $1 million. In order to help Gillette deliver against the marketing opportunities associated with its various sports sponsorships, Clarion developed integrated ‘Gillette Challenge’ marketing programs leveraging each of Gillette’s major sports sponsorships. The programs involve a national sweepstakes, impactful creative delivered via point-of-sale and FSI, and advertising reinforcement from TV, print, and radio. The evolution of these programs has ultimately resulted in year-long coverage, high trade acceptance, consumer awareness and excitement, and sales-building power. These Gillette Challenge events, tied to MLB, the NCAA, and other high-profile sports properties have even helped Gillette build a new brand: Gillette Sports. ‘They’ve heard about [these promotions] all the way to the planet Neptune.’ - ESPN.” |
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| Elements include:
FSI
Display
POP materials
Public relations
Print advertising
Bundled trade sell-in
Live TV coverage
800# entry mechanism
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Developed by a team of specialists in the following division:
ClarionSports and Entertainment |
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