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Welcome, just click on any one of the division names to the left to start. It’ll give you an idea of how we’re set up and a brief glimpse into how each of our divisions works towards Client Success.

Clarion’s scope reaches far beyond our six divisions. In fact, we’re part of a worldwide network, a Global Family, with resources and capabilities that can meet any marketing challenge, anywhere.

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business to business logo
Dave Quincy Dave Quincy
Executive VP, Managing Director

ClarionBrandCommunications provides one resource that can position, develop and leverage corporate and product brands for companies in the nonpackaged- goods arena.

Clarion Category Experience
Brand Case Study

Divisional functional offerings:
Corporate and Brand Positioning Programs
Integrated Communications Programs
Advertising Planning and Creation
Media Planning and Placement
Channel Marketing Programs
Press Relations

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consulting logo
Bill Schettini Bill Schettini
Executive VP, Managing Director

ClarionConsulting delivers insightful strategies, plans, and programs built on sound scientific foundations.

Clarion Category Experience
Consulting Case Study

Divisional functional offerings:
Business Analyses
New Business Opportunity Assessments
Marketing Strategies and Plans
Positioning Assessments and Recommendations
Branding/Identity Strategies and Tactics
Communications Strategies and Plans
Program Effectiveness Studies
Competitive Activity Audits and Tracking
Training Seminars and Programs

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direct logo
navigation index. Photos of Trissie Rost and Bryan Dougherty Trissie Rost
Bryan Dougherty

Co-Presidents

ClarionDirect combines sound direct marketing technique with superb, promotional creative to influence buyer behavior.

Clarion Category Experience
Direct Case Study

Divisional functional offerings:
Relationship/Loyalty/Continuity/Marketing
Partnership Programs
Database Design, Modeling, and Management
Direct Response Mail and Alternative Media
   Segmentation Analysis and Targeted Communications
New Product/Service Development

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interactive logo
Spencer Lambert Spencer Lambert
Managing Director

ClarionInteractive brings strategic marketing discipline to interactive media.

Clarion Category Experience
Interactive Case Study

Divisional functional offerings:
New Media Strategy Development
Web Site Architecture
Internet Promotions and Relationship Marketing
CD-ROM and Kiosk Design
Database Development

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promotion logo
Caren Berlin Caren Berlin
President

ClarionPromotion develops unique conceptual ideas to motivate the trade, create consumer buying action, and build brand equity.

Clarion Category Experience
Promotion Case Study

Divisional functional offerings:
Integrated Promotion Planning
Concept and Program Development
Account Specific Marketing
Co-op Media (TV, Radio, Direct)
Creative and Production of Communication Materials
Sampling
Event Development and Management
Sweepstakes, Contests, and Games
Promotion Evaluation and Analysis

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sports and entertainment logo
Alex Neiroth Alex Nieroth
Executive VP, Managing Director

ClarionSports and Entertainment develops and leverages highly promotional sport and entertainment sponsorships to achieve quantifiable top-line impact.

Clarion Category Experience
Sports and Entertainment Case Study

Divisional functional offerings:
Sponsorship Consulting
Integrated Marketing Program Development
Sponsorship Maximization
Implementation: Creative, Production, On-Site
Customer Hospitality

 

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