Clarion Success Story - Hyperion Software

“Hyperion Software established the financial consolidation/ reporting software industry. Their success attracted many competitors who were far more aggressive in marketing and selling their software products. In order to gain back their share of mind (and market), Hyperion approached Clarion to develop a powerful positioning and memorable essential message to re-energize its marketing and sales effort. Clarion developed a ‘Discovery’ position which uniquely communicated Hyperion Software’s ability to ‘uncover’ profitable opportunities. Based on that positioning, we created the ‘Listen to Your Business’ essential message to uniquely and powerfully bring their marketing and communications program to life worldwide.”


Elements include: Literature audit Corporate ID National advertising campaign Corporate overview folder Sell sheets	Developed by a team of specialists in the following divisions: ClarionConsulting ClarionBrandCommunications ClarionPromotion ClarionDirect

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