Clarion Success Story - Symbol Technologies

“Symbol Technologies is the inventor of, and global leader in, bar-code scanning solutions. In this technology-driven business new products are developed at a rapid pace. Using integrated communications, Symbol and Clarion bring these products to market quickly and effectively. But, that leaves the Symbol brand itself subject to confusion - does it represent the latest Symbol product or does it stand for something broader, more valuable? The ‘Vision Without Boundaries’ program was developed in response to this positioning need. It effectively communicates Symbol Technologies’ vast expertise in areas well beyond data capture and scanning, thus providing an umbrella for products to fit under.”

Elements include:

Brand advertising
Capabilities brochure
Product sell sheets
Brand video and CD-ROM
Business partner poster
Web site
Various premiums

Developed by a team of specialists in the following divisions:

ClarionBrandCommunications
ClarionDirect

Additional BrandCommunications case study
Chase Manhattan Bank

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